The rampant increase in consumerism in recent years, the need to enclose goods in disposable packaging, the speed and carefree life of individuals, the lack of adequate responses to environmental issues and the lack of action in the face of global concerns, contribute to the generation of hundreds of thousands of tons of waste every day, which, more or less disposed of, go nowhere except in the environment in which we live! Haste, superficiality and often total indifference characterize human action towards pollution, despite being one of the main causes of the climate catastrophe we are facing.
The video PULSE, during which we see empty packs of various food products falling into a shopping cart, is intended to lead us to reflect on our daily choices. Becoming aware of our small and large responsibilities towards the environment in which we live is an urgent necessity. And it is also worth remembering and reiterating that, once the packaging, even recycled, is produced, it will never disappear from our planet. The ending of the film, during which we hear the last heartbeat and then see a character throwing himself into a pile of garbage, is a disturbing and sad metaphor for the death of the Earth and civilization because of our choices.
Video frame, 2023
Video frame, 2023
2023